Chunghwa Telecom has launched a la carte pricing for its internet protocol television service. Previously channels were sold in a bundle, but now subscribers can pay only for the channels they want to watch. Viewers can put together their own package of TV channels to enjoy in high resolution, at a lower price point. South Korea’s hottest dramas and thrillers are available in ultra high resolution.Or you can watch an intense soccer match. Chunghwa Telecom’s media-on-demand service offers content including drama, sports, and news. Now it’s available a la carte. Under a new plan, subscribers pay only for what they want to watch.Hsieh Chi-mauChunghwa Telecom presidentWe have officially launched a la carte pricing for our media-on-demand platform. Subscribers can choose the channels they want to watch. The MOD platform offers much higher quality resolution than cable does. We’ve already entered the era of 4K.Wang Ming-yuFTV presidentFormosa TV has four channels, and they’re all well-received. With the pick-and-pay system, viewers can choose whichever they like. They’re all priced the same.In contrast from traditional cable TV, viewers can pay only for the channels they like. It’s a different mode of consumption that’s touted as beneficial for viewers and content providers alike.Wang Tsung-hungFTV vice presidentIn the past, you had cable TV, which cost, say, NT$500 a month. It had over 100 channels, but there would be channels that you wouldn’t watch. This a la carte system gives you more freedom to choose. It’s definitely a good thing for consumers.Viewers now have a diverse menu to choose from. It’s game on for content providers, who will have to strive to stand out.
Chunghwa Telecom has launched a la carte pricing for its internet protocol television service. Previously channels were sold in a bundle, but now subscribers can pay only for the channels they want to watch. Viewers can put together their own package of TV channels to enjoy in high resolution, at a lower price point. South Korea’s hottest dramas and thrillers are available in ultra high resolution.Or you can watch an intense soccer match. Chunghwa Telecom’s media-on-demand service offers content including drama, sports, and news. Now it’s available a la carte. Under a new plan, subscribers pay only for what they want to watch.Hsieh Chi-mauChunghwa Telecom presidentWe have officially launched a la carte pricing for our media-on-demand platform. Subscribers can choose the channels they want to watch. The MOD platform offers much higher quality resolution than cable does. We’ve already entered the era of 4K.Wang Ming-yuFTV presidentFormosa TV has four channels, and they’re all well-received. With the pick-and-pay system, viewers can choose whichever they like. They’re all priced the same.In contrast from traditional cable TV, viewers can pay only for the channels they like. It’s a different mode of consumption that’s touted as beneficial for viewers and content providers alike.Wang Tsung-hungFTV vice presidentIn the past, you had cable TV, which cost, say, NT$500 a month. It had over 100 channels, but there would be channels that you wouldn’t watch. This a la carte system gives you more freedom to choose. It’s definitely a good thing for consumers.Viewers now have a diverse menu to choose from. It’s game on for content providers, who will have to strive to stand out.
0 Comments