The best research methods leverage what you know, what you enjoy, and what is the simplest and easiest to implement. Some research methods lend themselves to easier testing than others. Qualitative and intrusive research methods such as experiments tend to require significant out front work to get ethics or IRB approval.
Quantitative research methods are, those that are focused on acquiring data and performing analytics tend to require a lot more data cleaning and analytical tools.
The key thing is not to focus on the particular research method upfront, but rather think about what the theoretical question you're trying to answer is.The bulk of your time should be digging into what previous research has done, and I see the most successful people in science focus on building theory and not leveraging considerable amounts of research methodology. The incentive is to write papers, not to explore the latest methodology.
Simple research designs will always be easier to explain and implement. The general rule with a research method is that if you think it is already too simple, it is not simple enough.
The best method will be very basic and can be explained to someone with basic science skills.
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David Maslach is a research professor of entrepreneurship, innovation, and business strategy, I discuss topics, such as behavioral science, strategy, innovation, and entrepreneurship, and apply these to my new peer proofreading and editing platform. Topics include the sharing economy, altruism, investing in technology, starting a business, and bounded rationality. My favorite videos pertain to incentives, goal setting, and learning from failure to drive behaviors such as weight loss, stopping telemarketers, creating novel technologies, and creating new movements.
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