Boden’s digital merchandising story: personalising every visitor’s experience

Boden, the well known British clothing retailer, realised that personalising the customer journey was the key to their future success.

However, the merchandising team were being held back by time consuming manual tools and they couldn’t provide the onsite experience they wanted to.

With Bloomreach, Boden’s merchandisers can now build a personalised experience for each of their visitors.

experience