Prabhjinder Bedi, SVP and Head of EMEA & APAC for Business Process Services (BPS) for Tech Mahindra explains to Melissa O'Brien from HFS that effective CX is not just about improving processes and seamlessly automating them across silos - it's about ensuring a client's brands is at the heart of redsigning customer journeys. Melissa talks with Bedi at the HFS CX London roundtable that took place on 13th December 2020.
Prabhjinder Bedi from Tech Mahindra on a client's brand as a focal point for CX journey design
Prabhjinder Bedi, SVP and Head of EMEA & APAC for Business Process Services (BPS) for Tech Mahindra explains to Melissa O'Brien from HFS that effective CX is not just about improving processes and seamlessly automating them across silos - it's about ensuring a client's brands is at the heart of redsigning customer journeys. Melissa talks with Bedi at the HFS CX London roundtable that took place on 13th December 2020.
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