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What percentage of gross sales should we budget for ad spend?

What percentage of gross sales should we budget for ad spend? Please excuse the terrible Swedish ;)

Today we're taking about ADVERTISING on Amazon. How do effectively run PPC campaigns, and how can you run the profitably?

Louis Berthet: "I keep losing all my profits in ad spends. What percentage of gross sales should we budget for ad spends?"

Catherine Wright Velge: "How do you know that your advertising is effective?"

Dorian Rees: "Automatic or manual advertising, which is better?"

If you have followup questions, please comment below!

-Ollie

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