#HotelWebsite101 Hello, I’m Kush Patel from Infinity Innovations and Xperience Xpeditions. And this is 101 essentials for turning a hotel website into a revenue-generating machine, an ultimate guide for hoteliers to consistently generate more bookings, grow profits and eventually break free from OTAs. I invite you to join this expedition to Xplore.
Essential Number 11: Powerful Scripts
It takes just a few seconds for a website visitor to decide if he connects with your brand or not. If not, there is hardly a chance he would come back to the website ever again. So it’s critical for hoteliers to immediately connect with the guest. As you already know every brand needs to tell compelling stories to connect & engage with it’s potential customers. Stories have the power to immediately connect and engage with the guest if presented correctly. Behind every great movie is a great script. And without a great script, a movie could never be a success. Hence, every compelling story needs a great script. Your brand also needs scripts to tell great stories.
People use various formats to tell stories. And with the availability of various digital tools you can share your story in a compelling manner with various formats including text, audio, videos & images. Your website is a powerful digital tool to tell various stories in various formats.
When it comes to your website, your copy remains your one and only chance to directly communicate with your potential guests. This is where you tell them why they should choose you over your competitors. The copy on a website is the most basic but at times the most neglected part. Good copy is what will set your website apart from your competitors. It is very important to have a script for it as well.
You can even use video and 360 degree virtual tours to tell compelling stories on your website. Each of these requires compelling stories. And you would need a great script to tell each story, no matter the format you use. Without an effective script your products, services and offers won’t sell. A good script will help you better connect with your guests and boost your direct sales. If you can tell the right story to the right people you would see a significant increase in the connection, engagement and conversion rates for your entire website. At the end, you’d find more profits in your pockets.
In the next post of this series, I am going to help you Xplore how you can make your website a magnet that guests would want to spend more time on and keep coming back until they finally make a booking.
Meanwhile, make sure you download the FREE Checklist of 101 Essentials for turning your hotel website into a revenue-generating machine.
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