Lead Generation: A better, more cost effective way to get customers. Most companies focus heavily on lead generation to grow their business. The problem with this strategy (besides it not being a strategy) is that
1. It's costly (especially B2B)
2. You have the least amount of control over the outcome
3. You work harder for less results the more competitive the market its.
In episode 15, Mike Scott, teaches how you can ask ONE QUESTION that will result more sales and loyal customer without you having to do much more than make sure your current customers are happy.
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