As some SEO experts already had foreseen after the June 2019 Core Update, Google integrated a new evaluation of reviews in their new algorithm. Hereby many review rich results, also called rich snippets for reviews, disappeared from the search engine result pages (SERP). In Google´s view "it can be extremely helpful when searching for products or services" when a search engine can enhance results among which also count "review rich results".
Structured Data As The Base Of Review Rich Results
Users easily identify aggregated reviews by scores and stars that are being displayed alongside the search result. Google was even one of the driving forces behind the evolution of a markup language. This project made it possible to identify specific topics of a webpage.
"Reviews" is yet only one element among a long list of themes respectively items. Search engines consider those items as being helpful for a better semantic understanding of a web page.
Structured data, which webmasters add to the source code of a web page can help to easily display information for users. On the other hand, they can help to improve and extend the search engine´s knowledge about the specific content and context of a page.
But Google now obviously intends to correct a, from their point of view, not useful process.
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