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Content Jam 2019 Jordan Bower: Transformational Storytelling & the Age of Distrust

Content Jam 2019 Jordan Bower: Transformational Storytelling & the Age of Distrust We live in a time when more than half of us believe the world will be worse within five years. What today’s consumers, employees and citizens want — more than anything –are stories about the future that engender clarity, hope and meaning.

How do you shift from telling stories about where you’ve come from to stories about where we’re going? By following the process of Transformational Storytelling. This six-step communications development process draws from design thinking, brings a deeper layer of emotion and engagement to your professional messages.

Distrust

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