If you'd like to know how to sell high-priced products or services, you should know that there is a copywriting trick for selling high-ticket products or high-ticket services that savvy marketers know but don't share too often, because... they're probably using it on you :-) Because selling high-priced products isn't about selling features, nor benefits (as many claim). In this video we'll see a value communication strategy to sell high-priced products (or to sell high-priced services, there's no difference).
We'll also see how we can deal with the "your price is too high" objection, or the "you're too expensive" objection that we're likely to hear back when potential clients learn about your more premium product or premium service prices.
The Human Givens Institute:
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Note that the information and strategies I share may not be suitable for your particular situation. I’m not providing any business advice. If you do need business advice regarding any of the topics covered, please consult with a professional that can take your own particular situation into account. Any statements related to income are examples of what may be possible, but I can’t make guarantees regarding results. I’m not responsible for your sales, income or any other performance as a result of the actions you take based upon the information I provide on these videos or on my websites. I won’t accept any responsibility or liability for any damages arising from your use of the content I share.
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